What is Personal Information?
Personal information is defined as information that specifically identifies an individual such as a customer's name, address, telephone number, e-mail address, or other account number, and information about that individual’s activities when directly linked to that person such as information about his or her purchases. Personal information also includes demographic information such as date of birth, gender, geographic area and preferences when such information is linked to other personal information that identifies you. Personal information does not include "aggregate" information. Aggregate information is data we collect about a group or category of products, services or customers, from which individual customer identities have been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. Likewise, information about the products you purchase may be collected and combined with information about the products purchased by others. Aggregate data helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.
Personal Information We Collect
As a Tower customer, you share personal information with us when you complete our Customer Agreement when ordering our products or services. We collect your name, billing addresses, email address, phone number and credit card information in this manner.
How We Use Personal Information
Sharing of Personal Information
In addition, information about our customers, including personally identifiable information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personally identifiable information could be transferred to third parties as one of the business assets of the company.
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